Alexa Chung is a style icon and in my opinion always looks relaxed, but somehow perfectly put together. If you tip to one side of her personal style you see a bit a prepster. But lean towards the other side and you see a downtown chic girl. Combined you get a complete personal style. So needless to say I was more than ecstatic when I found out Alexa Chung did a line for Madewell. I love Madewell because I feel like it is a more downtown version of J Crew and I love that hipster, but not too left leaning hipster look. A preview of the collection can be seen at madewell.com. The complete collection can be seen online on September 9 and in stores September 11. I will definitely be updating this post when I get my eyes and hands on that collection. BANANAS.
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